Broken Link Building

Broken Link Building or Dead Link Building is an effective SEO tactic to build backlinks by replacing links that lead to 404 pages. It works because if you recreate content that a broken link is directing a site user to, you can then ask the site owner to instead link to your new content. 

The reason it’s so effective is because site owners don’t want broken links on their website. Consumers find this irritating and it creates a poor experience for them. Link building is a strategic and scalable technique that leads to higher ranked webpages. By building broken links, we can also land clients with higher conversion rates. 

How Does It Work?

Here’s how we carry out this service for clients:

• Locate dead webpages on sites that create content in your niche. We choose ones that feature several backlinks, then locate any broken outlinks with several backlinks on the same pages.
• Locate expired domains in the same category your site operates in. 
• Discover broken links by scraping links and pages in your niche.
• We reach out to site owners offering an improvement to their user experience by replacing their broken links with your new one.

You end up with quality backlinks to your site from authority domains. It’s a win-win.